Alia Blair

Full-service project management for creative and marketing teams

I help agencies and marketing teams bring structure to complex creative projects across websites, brands, campaigns, and film production.

My deepest experience is in website work, but my background spans everything around it: brand positioning, messaging, content, and digital campaigns. I understand how strategy turns into execution, and how quickly good ideas stall without the right project lead.

Available for freelance & contract projects →
Alia working aboard her sailboat

Good creative work needs more than a timeline. It needs a clear path forward, steady communication, and someone who can connect the strategy to the actual work being made.

I help teams get organized, make decisions, and keep momentum from kickoff through delivery. Whether it is one focused project or a full marketing program, I bring the structure that lets good work actually get made.

What I do

From a single project to a full marketing program, I can lead any part of the work, or all of it. Strategy, brand, web, campaigns, and production, with one person keeping it connected.

Websites

I manage website projects from planning through launch, keeping the work organized as strategy turns into structure, content, and a finished site.

Brand strategy and rollouts

I help teams move brand work from ideas and positioning into real execution. That can include messaging, website updates, and the many decisions that come after the direction is approved.

Campaigns

I support campaign work by keeping the timeline clear and the work moving across internal teams, clients, and vendors. I help make sure the right people know what is needed and when.

Film and production

I help manage production work with the same attention to timing, details, and communication. From pre-production through final delivery, I keep the moving parts organized so the creative team can stay focused.

How I run projects

Start with the purpose

I want to understand what the work is meant to accomplish before I start managing the timeline. A project runs better when the team knows what decisions are driving the work.

Create a clear path forward

I clarify scope, ownership, and next steps early. The goal is to give the team enough direction to move without making the process feel heavy.

Keep communication steady

I keep clients and internal teams informed in a way that is useful. Clear updates help reduce confusion and keep decisions from sitting too long.

Protect the team

I look out for the internal team, not just the deadline. I guard their bandwidth and keep unnecessary asks off their plate, so they have the room to focus and make work they are proud of.

Tools I work in
AsanaMonday.comTrelloJiraWordPressWebflowFramerSalesforceHubSpotBrazeFundraiseUpSlackNotionGoogle WorkspaceFigmaClaudeChatGPT
Portfolio
Brand + Campaign + Content ProductionHP AnywareView →
HP Anyware
Website · Webby HonoreeHidden CompassView →
Hidden Compass
Email Marketing + Paid MediaBoys & Girls Clubs of AmericaView →
Boys & Girls Clubs of America
Visual Identity + Brand StrategyGreaux HealthyView →
Greaux Healthy
Naming + Visual Identity + VideoDirect Travel / AvenirView →
Direct Travel / Avenir
Brand System + WebsiteEasy PayrollView →
Easy Payroll
Alia Blair
About

I've spent ten years managing projects inside creative and digital agencies. Website redesigns, rebrands, integrated campaigns, the kind of work with a lot of moving parts and a lot of people who each see one piece of it. My job is to hold the whole picture and keep it moving.

Mostly, I help teams turn big ideas into clear next steps and keep things steady when plans shift. When it is useful, I can also step in on the strategy side, brand and marketing direction, messaging, and the thinking that helps turn good creative into real results and conversions. A project manager with a marketing brain.

I do all of this remotely, from a 1997 sailboat I live on with my husband and young son. Living aboard is a long lesson in planning ahead and staying calm when conditions change. Turns out that's most of project management too.

Have a project that needs steering?

Tell me what you're building and where it's stuck. If I'm the right fit I'll say so, and if I'm not I'll usually know someone who is.

LinkedIn ↗
Lead Project Manager · Pandemic-era launch

The challenge

It was the height of the pandemic and the world had gone remote overnight. HP Anyware needed to reach people who were suddenly working from kitchen tables, spare bedrooms, and the occasional boat. The product was built for exactly this moment. The brand, the message, and a whole library of content to carry the launch all had to catch up to it, and fast.

What I owned

As lead project manager I held the whole thing: the timeline, the teams, and the client. I turned the strategy into a plan the designers, writers, and developers could run with, and I owned the content engine behind the launch, more than thirty pieces across formats, all moving in step with the brand and the campaign.

30+
Content pieces produced
Multi-format
Downloads · webinars · spec sheets
Brand + campaign
Built and launched end to end
Remote-first
Made for the pandemic workforce

How I ran it

The volume was the real challenge: downloads, webinars, spec sheets, ads, and more, each with its own writers, designers, reviewers, and deadline. I built a production rhythm that kept all of it moving without anything stalling, and kept brand and campaign in lockstep so the message stayed consistent across every single piece. When timelines moved, and on a launch this size they always do, I was the calm voice in the room, focused on what the project actually needed rather than what just felt urgent.

HP Anyware campaign content HP Anyware campaign content HP Anyware campaign content HP Anyware campaign content HP Anyware campaign content HP Anyware campaign content HP Anyware campaign content HP Anyware campaign content

The result

The brand, the campaign, and the full content library launched and put HP Anyware in front of remote workers right when they were looking for exactly this. It shipped on schedule, and the team got there without a single fire drill.

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Lead Project Manager · 2020
$87,400 budget managedWebby Award honoree2-person client team

The challenge

Hidden Compass wanted a website as ambitious as their storytelling: scalable, distinctly theirs, and built to support crowdfunding. The hard part wasn't the build. It was the client, a two-person team working remotely from opposite corners of the world, with almost no overlap in the calendar.

What I owned

I led the project end to end: the plan and timeline, scope and budget, and the day-to-day coordination between strategy, design, and development. I also owned the client relationship and the review process, which on this project was the make-or-break piece.

How I ran it

I built the project around the client's reality instead of fighting it. Reviews ran asynchronously, in windows that fit their time zones, with recorded walkthroughs so nothing got lost in translation. I sequenced the work so decisions happened in the right order, kept one source of truth for feedback, and tracked risk from day one. Here is how the plan and the risks actually looked.

Hidden Compass project timeline

Project timeline, with phases sequenced around async, cross-time-zone reviews.

Hidden Compass risk register

Risk register, the risks I tracked and how I kept them from reaching the launch date.

The result

We delivered a scalable, genuinely beautiful website that sharpened their storytelling and opened up crowdfunding, and we launched on schedule despite the time-zone gymnastics. The work was named a Webby Award Honoree for Websites and Mobile Sites.

Results & press

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Lead Project Manager · 2025 · $250,000 retainer

The challenge

Boys & Girls Clubs of America needed a strategic partner to elevate digital giving and donor engagement at national scale. The work spanned email, SMS, paid media, and landing pages, with real plumbing underneath: Braze and FundraiseUp integrations that had to make both the giving experience and the tracking hold together.

What I owned

I served as lead project manager across the retainer: strategy alignment, creative production, campaign pacing, and stakeholder coordination across multiple teams. On a program this size, the job was less about any single asset and more about keeping a lot of moving channels pointed in the same direction, on schedule.

$24M+
Raised in 2025
8
Multi-channel campaigns
100+
Assets delivered
5
Additional scopes signed

How I ran it

I ran the retainer on a steady cadence that kept eight multi-channel campaigns and more than a hundred assets moving without anything slipping. I coordinated the Braze and FundraiseUp integrations across the creative, strategy, and technical teams, paced campaigns so they reinforced each other instead of competing for attention, and kept the client confident with clear, consistent reporting. When you're touching email, SMS, paid media, and landing pages at once, the wins come from sequencing and follow-through, not heroics.

The result

In 2025 the program raised over $24 million, exceeding projections across all digital channels, on the back of eight multi-channel campaigns, 100+ assets, and integrations built to improve tracking and conversion. The work grew the donor base and alumni engagement, and the client kept expanding the relationship: five additional scopes signed, with the engagement continuing through 2027.

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Lead Project Manager · 2022 · Pennington Biomedical
$58,500 budget managed82 collateral piecesStatewide launch

The challenge

Pennington Biomedical was launching a statewide initiative to fight childhood obesity, and it needed a name and identity that would land with Louisiana families while still fitting under the PBRC brand. Not a logo tweak: a real naming and identity build, and then a rollout big enough to reach a whole state.

What I owned

I led the project end to end: the brand discovery and naming, the identity build, the rollout of more than eighty collateral pieces, and the budget and timeline holding it all together. When the client needed it sooner, that became mine to solve.

The campaign in motion, the brand built to reach Louisiana families.

How I ran it

I ran a structured naming and brand-discovery process, then managed the identity into a full rollout across print, signage, digital, email, and community materials. When the deadline moved up, I didn't ask the team to eat it. I adjusted the budget to bring in extra design help so the date stayed realistic and the quality held. Here's the rollout I tracked to launch.

Greaux Healthy collateral rollout

Collateral rollout, 80+ pieces across channels, all delivered on the accelerated timeline.

The result

The initiative launched on its accelerated timeline with a strong name, a cohesive identity, and a full collateral system, delivered through tight review cycles and careful budget management.

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Lead Project Manager · 2024
$57,880 budget managed20 names exploredOn time for convention debut

The challenge

A prestigious travel company needed a name and identity for a new product that was still just a concept, with a debut already locked on the calendar at a business travel convention. We were naming something that didn't fully exist yet, against a date that wouldn't move.

Naming shortlist, candidates scored on distinctiveness, brand fit, and trademark clearance.

What I owned

I led the project and the team: the plan, the stakeholder coordination, and the schedule that had to carry naming, identity, and a video to the same convention deadline. I ran the naming process and kept three workstreams moving in parallel without letting any of them slip.

How I ran it

I turned a fuzzy brief into a structured naming exploration: twenty candidates narrowed to a shortlist and scored against clear criteria, so the decision came down to fit, not the loudest opinion in the room. Once we landed on Avenir, identity and video ran in parallel against a schedule planned backward from the convention date. Here is how the decision and the plan looked.

Avenir production timeline

Production timeline, naming, identity, and video running in parallel toward the debut.

Video production

The video that opened Avenir's debut at the convention.

The result

Avenir debuted on time and on budget, the name, identity, and video landing together in front of the right room. The client walked into their convention with a brand that felt finished and a launch moment that felt big.

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Project Manager · Jacksonville, FL
Full brand system + websiteWCAG AA accessibleWoman-owned business

The challenge

Easy Payroll is a woman-owned payroll company in Jacksonville built on a simple promise: small businesses deserve personal, reliable payroll support. The brand and the website both had to feel like that promise, grounded, warm, and the kind of "we've got this handled" calm that makes a business owner exhale. And the site couldn't just look the part; it had to be genuinely accessible to everyone who landed on it.

What I owned

I coordinated the brand and website build end to end: the identity system, web design and development, content, and the accessibility pass. The client was small and hands-on, so part of the job was keeping her close to the decisions that mattered without burying her in the ones that didn't.

How I ran it

I turned the brand direction into a build plan and sequenced it so each phase set up the next: identity first, then web design and build, then content. Crucially, I planned the accessibility work as its own phase against WCAG standards, not a last-minute box to tick, so the site was usable for everyone by launch instead of patched afterward. Here's the launch checklist every page had to clear before go-live.

Easy Payroll launch and accessibility QA checklist

Launch and accessibility QA, the checks that had to clear before go-live.

The result

Easy Payroll launched with a complete, accessible brand system and website that sound like the company: trustworthy, human, and easy to do business with. The kind of "payroll handled" calm the founder wanted her customers to feel the moment they arrived.

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